How I Prepared for Adsense Application

November 8, 2019

Adding Google Adsense advertisements to your blog is a truly awesome way to make money with your blog!

You’ll need plenty of traffic to earn a decent monthly wage, so make sure you know how to generate at least a few thousand views in the beginning via Google SEO and / or Pinterest.

The thing I like most about ad networks is the totally passive nature of the income. It’s probably the most refreshing and seemingly effortless way to earn an income online (or anywhere else for that matter!).

You’ll need to put the work in but once you have a steady flow of consistent traffic to your blog, you’ll be set and any work you complete in the future will simply stack up and up and continue to earn you money for years to come while you’re mowing the lawn, making dinner, sleeping or walking the dog!

I really don’t know what is required exactly to join the Adsense program, I don’t think anyone does because as far as I’m aware, they haven’t published their requirements and so to date, I haven’t actually applied to Adsense but I will do really soon and I’ll update this post if and when my blog is accepted onto their program.

Here’s what I’m doing to maximize my chances of being accepted:

1. I’m Focusing on Creating Unique & High-Quality Content

The Creative Exchange / Unsplash

Personally, I believe we’re here to create our best lives.

If you really desire to own and run a successful blog, you’ll definitely need to put the hours and the effort in.

People visiting your blog for the first time won’t return or sign up to receive your newsletter if the content isn’t fun or helpful in some way.

Most websites and blogs that produce poor content never get accepted onto the Adsense program, and then they wonder why. I’ve seen quite a few websites that look like they’ve been thrown up in under a month with very generic content, unhelpful roundups, and overall, poorly written content. The low amount of enthusiasm is usually picked up by readers, who never return or quickly click off the site, which also increases the site’s bounce rate, and tells Google the site is of poor quality.

I think you can easily spot the blogs that are set up exclusively for ad dollars and the future of such websites and blogs is really uncertain as ad networks are constantly raising their standards. The aim of these websites or blogs is pretty clear to Google; they exist solely to make ad revenue. There seems to be very little to no discernible effort to create unique and exciting content that genuinely helps their readers out. 

But don’t worry, this is really unlikely to happen to you, mainly because if you’re reading this, it probably means that you’re interested in making sure you stand the best chance of being accepted into their program. 

As you’re probably already aware, there’s a hecca lot of pleasure in creating a blog that’s more like a destination for fun, helpful and entertaining posts anyway! So if your aim is to produce great content, you shouldn’t run into any issues. 

2. I Added a Privacy Policy

This is absolutely vital to the running of ANY website!

It’s required by law and will additionally help you to present a professional image to your readers. 

Add a privacy policy that makes sense and is actually relevant to your blog.

You can get privacy policies FREE of charge from sites like freeprivacypolicy.com and termsandconditionstemplate.com. You might have to link back to the website you downloaded it from but that won’t adversely affect your site in any way if you have tonnes of other content up.

Plus, if you use the Yoast plugin, you can always easily select the No Index button so Google doesn’t index it. You can see how to do that here (scroll down to the ‘Single Post or Page Configuration’ paragraph). 

Make sure to disclose in your policy things like the types of Cookies your blog uses and how your blog uses any information it might gather such as email addresses and names.

You’ll also need to include the following information about Google Adsense cookies in your privacy policy, supplied here by Google.

3. I Added an About Page

Check it out here!

In it, I let my readers know a little bit more about myself, how this blog came to be, and what my plans are for it in the near future.

In your about page, you can include stuff like that, a mission statement, or just talk about why you love your niche and decided to set up a blog exploring it.

People honestly, really want to know who is behind the blog. It’s interesting! The about page of any blogger is usually one of the first pages I visit when viewing a cool new blog I just found, and many other people seem do it too!

Creating a detailed about page is also your chance to shine and engage with your audience. It shows that you’re putting effort into your work and that you’re interested in forming a virtual bond with your readers. 

4. I Improved the Loading Speed of My Blog

…A BIT.

I still have a way to go with this but I know I can definitely cut down the loading time as soon as I set the time aside to take my own advice below!

You can see how fast your home page and inner pages load with the Google Page Speed Insights Tool.

If your home page is heavy with lots of un-optimized images and things like image slides (like mine!), it’ll take a while to load, and Google won’t be too keen on that because you aren’t providing an excellent user experience.

Think about it – if a site you’re visiting for the first time takes ages to load, you might click off. I know I do! That means that the website just sadly isn’t up to scratch.

You can speed your blog up by using a free plugin like WP Total Cache, WP Super Cache, or a paid plugin like WP Rocket (which I personally think is far easier to configure than any of the free plugins). 

I bought and installed WP Rocket and it REALLY helped me to increase the loading speed of my blog by quite a bit. Pricing starts at $49 a year for a single website, but there are also many free plugins that can help you to speed your loading time up like:

You can also compress your images. 

This can really help to reduce the loading time of your blog. You can also opt to optimize and compress your images. Imagify is one of the many free image compression plugins available. It can help you with image compression and that alone might speed up your blog quite a bit.

Be careful to download plugin versions that are compatible with your theme and WP version.

Also, take care when configuring them to avoid any site issues. You can hire someone on a site like Fiverr to configure them for you if you’re unsure of how to do it yourself. Just make sure you check out their feedback before hiring them.

5. I Added a Contact Page

You can see mine here. It’s super basic but does the job well, if I say so myself!

Google might like to see that you have a contact page for a few different reasons:

  1. You’ll make it easy for people to get hold of you.
  2. It may help your blog to look more professional.
  3. You’ll show that you genuinely wish to communicate with your readers.

You’ll also make it easier for those looking to interview you or sponsor your posts contact you, which coyuld mean more income for you!

6. I Got Some Traffic

As mentioned above, you’ll need to have some traffic. Aside from bringing in ad dollars if and when your site is accepted, this will help to trigger Google’s systems into spotting your website in order to assess it. 

You can monitor how many hits your website gets by installing Google Analytics.

You can get traffic from search engines such as Google and Bing (although Google would be the one I would definitely focus on) via SEO, social media sites, mainly Instagram and Facebook, and last but absolutely not least, Pinterest.

With Pinterest, you can get traffic very quickly by pinning beautiful images that are connected to posts on your blog or e-commerce store.

I would absolutely recommend picking one platform and focusing on getting traffic from it before moving on to getting traffic from another source, especially if you’re new to blogging.

If you don’t know about how to market your posts effectively on Pinterest, there are so many excellent and detailed blog posts, reasonably priced courses and e-Books out there to help you get started.

Here are 2 of my favorites so far:

There are also tonnes of totally free, detailed, genuinely helpful blog posts out there outlining powerful ways to help you get traffic to your blog.

This post by the Yellow Bird House is particularly impressive and I was very grateful to stumble across it recently.

I plan on taking action by emulating her suggested steps soon. I’ll update this post once I see some results!

7. I Bought a Theme That I Felt Suited My Niche

At least to start out with, I wanted my blog to look a little bit unique.

I took my time when choosing a theme, the colors and fonts to go with it but I had to go through two paid themes to finally find the one I currently have installed. This theme is by 17th Avenue.

All their themes are absolutely stunning and I am so glad I found them! The support is stellar too and that in my book, makes an excellent combination!

8. I Attempted to Make My Posts Look Aesthetically Pleasing

Your copy is always going to be the most important thing but good presentation and breaking copy down into bite-sized paragraphs will make for much better reader experience.

Walls of text can be incredibly daunting and will almost instantly turn people off sticking around and reading!

Also, think about breaking your copy up by adding plenty of headers. They can also serve to add pops of color here and there if your headers are colorful. I often use a teal color for mine but you can easily color every single header a different color if you wish!

I also format my posts with bolding, and italicising words and sentences and I also add plenty of things like:

And these also help to break the copy up and cam be super visually engaging and appealing.


Hopefully you found some of the above points of help and although you might have read many of these points before, I hope I’ve elaborated on them or at least offered my own take on them and that’s been helpful!

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