If you’ve set up a blog and it just isn’t doing much, I can totally relate and sympathize!
I was under the impression that if I just built a blog, people would just somehow find my posts through Google and read them.
This was NOT at all the case, but, after I did some research and changed a few things, as listed below, things really turned around.
So, without further ado, here is why your blog isn’t doing great and what you can do to fix it.
1. Writing 1000+ Words for Every Post Is an Uphill Battle
Yup. It definitely can be.
Most people just DON’T have the time to write 1000 words per post, per day.
But here’s the deal…
- You don’t ALWAYS have to write 1000 words (or more). It can be in the region of 800, and sometimes less — especially if the vast majority of your traffic is coming from Pinterest and not Google. You also don’t HAVE TO write a new post every day, or even every week. Pace yourself and just aim for whatever you can accommodate and feel comfortable with.
- Not all posts have to consist mainly of writing. Consider including your own images, stock images and graphics, PDF uploads, and videos in some of your posts.
- You can also make roundup posts, which often look visually stunning and can be incredibly intriguing and engaging. They also tend to attract lots of page visits and re-pins on Pinterest.
2. You’re Bored with Writing About the Same Topic Over and Over
Yes! I would be too! That’s why I blog in so many different niches.
If you haven’t done this already, choose to write about something you’re truly passionate about and watch the words effortlessly flow.
You might have started out writing about dog training and you feel like you’ve now said all you have to say about it.
What other solutions or guides can you share about other animals or niches, even? If your blog’s domain name is pretty general, you can carry on blogging about different niches under it, if not consider changing it (ask your host to sort this out for you!) or somehow weaving in your new niche to relate to the one you initially started blogging in.
3. You Aren’t Getting Much Traffic
So what’s the point, right? No one wants to write for a brick wall!
I completely understand this as I’ve experienced it myself.
You’ll need to review your traffic strategy.
Maybe think about tackling one traffic source at a time. Consider starting out on Pinterest first to get a steady flow of traffic right off the bat, and then think about getting traffic from Google (and possibly Bing) later on.
If you started out by optimizing your pages for ranking in Google, and you’re not seeing results this could be due to any of the following:
- Your blog is very new and is not yet trusted by Google.
- You don’t have any backlinks or just a few low-value ones, such as those from social media sites.
- You don’t regularly add posts to your blog (which can help to increase something called Domain Authority).
- Your article title tags (H1 tags), URLs, and meta descriptions are not optimized.
Learning SEO is a journey. It took me many years of consistent study and practice to understand all the intricacies of how to get great rankings.
I don’t know about Bing, but Google looks at around 200 factors when determining where to position a website within their SERPs (search engine results pages).
The bulleted list above only offers a very rough guideline for SEO improvement.
If you’d really like to improve your SEO skills, enroll for a course! There are tonnes of great courses online, such as those on Udemy
4. You’re Using ALL Your Spare Time to Blog
StartupStockPhotos / Pixabay
If you’ve just started your blog, you might be writing all the time and that’s no fun!
If blogging is consuming all of your spare time, it’s going to chafe. It’ll hurt your social life and bring you down. Too much of anything isn’t good.
You might even start to dread writing!
Try to create a schedule that has balance. For example, you can intend to complete around 3, 900 word long posts a week. That should also allow you to complete all of your other obligations and chores, have a social life, yet still make steady and consistent progress on your blog.
5. You’re Unhappy with the Way Your Blog Looks
Don’t worry about this at all.
I was seriously dissatisfied with the way my blog looked when I started out. I’m still not over the moon about it, although it’s definitely more acceptable now.
If your blog is built on WordPress, you’ll know that you can easily change your theme. If you can’t find one on the WordPress website, you can buy one from websites like Theme Forest.
You can also install the Genesis framework and there are some really lovely themes you can buy for it. The Genesis framework is super popular with bloggers because it’s very stable and sites can load a lot faster with it.
If you need to hire someone to make design changes to your blog, they don’t have to be too expensive and you might be able to hire someone on sites like Fiver.com.
The main thing is to get your content down.
Once you have that, you can play around with the layout and design of your blog until you find something that suits your niche and conveys your brand better.
6. Your Website Experiences a Lot of Downtime
It can be really disheartening to see that your blog is frequently offline.
Websites that have a lot of downtime tend to have poorer rankings, fewer views (as some people can’t load the site when they go to it), and fewer returning visitors — because hey, who wants to revisit a site that’s often offline?!
Search engines also really dislike poor user experiences so they will often rank sites that have too much downtime way lower than others that don’t.
If you aren’t getting much traffic from the search engines, this may very well be the cause.
An affordable host with a tiny amount of downtime who can also help you when issues arise (because they will) is the foundation of a successful blog.
You’ll also want to know if they keep copies of your site in case of a server crash or hacking.
If the communication between you is poor, that may be troublesome later on down the line.
You can easily move hosts if need be and I would highly recommend signing up with Bluehost because they’re very affordable, easy to contact and crucially, their downtime is really low.
7. You Can’t Figure out How to Monetize Your Blog
Wow, I totally understand this.
Before I even considered blogging as a potential project, I had no idea how all these bloggers were actually making any money at all.
It was completely alien and bizarre to me.
I couldn’t seem to find a shred of clear cut, down to Earth information on how to actually make any money blogging.
The information I kept coming across seemed convoluted and it made making money blogging look like as rare and hard to achieve as the climbing of Mount Everest.
So, for the most part, I threw it out of the proverbial window and continued working as a graphic designer for another two years.
Here are some of the most popular ways that you can actually make money with your blog:
- Ads (this is probably the most lucrative way to monetize your blog if you have the required minimum amount of traffic each month)
- Affiliate commissions from Amazon and other retailers (such as Bluehost and Shopify)
- Selling your own video courses and e-Books
- Coaching and Consulting
8. You’re Overly Critical of Your Own Content
Free-Photos / Pixabay
Perfectionism can really hinder your success.
You might be thinking that people will laugh at what you have to say or that you have serious doubts that you can actually make it as a blogger.
It’s great to put out quality content. It’ll keep your readers happy, people will bookmark your blog, share posts, and revisit it, but think about putting out more content that might not have the most ideal images, graphics, and perfect SPaG happening, yet you’ll have more free time and more posts!
How many times have you looked over a post before hitting the publish button and instead of going ahead, you publish it as a draft for private viewing and say to yourself that you’ll go over it later?
I have done this countless times! It’s so annoying! I always had to make sure that my SPaG was on point and that I always used the most appropriate stock photos and wrote at least 1,000 words and those words had to perfectly communicate my ideas…
After a few months, the result was a MASSIVE bunch of unpublished posts sitting around doing nothing and gathering dust.
I wish that I had just published them and let them be read!
Don’t let this happen to you. Again, it’s great to put out high-quality content, but not to the point where the perfectionism becomes counter-productive.
I hope you found some value in this article! My blog took waaay longer than I thought it would to get going and the above reasons were the cause.
As always, if you have any comments or suggestions, please leave them below as I’m always open to hearing them!